Advertising and Promotion ; An Integrated Marketing Communicatio Perspective

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Advertising and Promotion ; An Integrated Marketing Communicatio Perspective

Statement of Responsibility

Author(s)

Belch - Personal Name

Edition

Edisi Kedelapan (8)

Call Number

659/BEL/a.1 - a.3

ISBN/ISSN

978-0-07-128440-0

Subject(s)

Classification

659

Series Title

GMD

Text

Language

English

Publisher

McGraw - Hill Book

Publishing Year

2009

Publishing Place

New York [USA]

Collation

xxv ; 838 hlm ; 27,5 cm

Specific Detail Info

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