Strategic Integrated Marketing Communication Theory and Practice

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Strategic Integrated Marketing Communication Theory and Practice

Statement of Responsibility

Author(s)

Percy, Larry - Personal Name

Edition

Call Number

658.802 PER s

ISBN/ISSN

978-0-7506-7980-0

Subject(s)

COMMUNICATION IN MARKETING

Classification

658.802

Series Title

GMD

Text

Language

Inggris

Publisher

Elsevier Inc.

Publishing Year

2008

Publishing Place

Boston, USA

Collation

xiii, 308 hlm.; ILus, 25 cm

Specific Detail Info

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