Marketing Communications A Brand Narrative Approach

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Marketing Communications A Brand Narrative Approach

Statement of Responsibility

Author(s)

Dahlen, Micael - Personal Name

Edition

Call Number

658.802 DAH m

ISBN/ISSN

978-0-470-31992-5

Subject(s)

Marketing - Komunikasi

Classification

658.802

Series Title

GMD

Text

Language

Inggris

Publisher

John Wiley & Sons, Inc.

Publishing Year

2010

Publishing Place

West Snssex - UK

Collation

xxiv, 584 hlm.; Ilus: 27 cm

Specific Detail Info

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