Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Statement of Responsibility

Author(s)

Shimp, Terence A - Personal Name

Edition

9th edition

Call Number

658.802 SHI a

ISBN/ISSN

978-1-133-19142-1

Subject(s)

Marketing - Communications

Classification

658.802

Series Title

GMD

Text

Language

Inggris

Publisher

South - Western

Publishing Year

2013

Publishing Place

Collation

xiv, 729 hlm.; Ilus, 28 cm

Specific Detail Info

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