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Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi : Integrated Marketing Communication in Advertising and Promotion, ed.8
Shimp, Terence A - Personal Name
ed.8
658.82 SHI k
978-979-04-477-2
658.82
Text
Indonesia
Salemba Empat
2014
Jakarta
xxiv, 453 hlm.; Ilus; 28 cm + CD (2)
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