Cases In European Marketing Management

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Cases In European Marketing Management

Statement of Responsibility

Author(s)

QUELCH, JOHN A. - Personal Name

Edition

Call Number

R 658.83 4 QUE c

ISBN/ISSN

0-256-15722-7

Subject(s)

MARKETING - EUROPE - CASE STUDIES
MARKETING - EUROPE - MANAGEMENT CASE STUDIES
MARKETING RESEARCH

Classification

658.834

Series Title

Irwin Series In Marketing

GMD

Text

Language

Inggris

Publisher

McGraw - Hill Book

Publishing Year

1994

Publishing Place

Collation

XIII, 525 p.: Ilus.: 23 cm

Specific Detail Info

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