Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding

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Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Statement of Responsibility

Author(s)

Davis, Aeron - Personal Name

Edition

cet.1

Call Number

658.312 6 DAV p

ISBN/ISSN

978-0-7456-3982-6

Subject(s)

Management - Promotion

Classification

658.312 6

Series Title

GMD

Text

Language

Inggris

Publisher

Polity Press

Publishing Year

2013

Publishing Place

Malden - USA

Collation

xi, 247 hlm.; 24 cm

Specific Detail Info

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